unveils their latest “Lost Summer” summer 2009 collection. They’re back with using “Head Bitch” Leah’s younger sister, Sarah “Sweet 16″ in the campaign shot in a woodsy-inspired location featuring a range of graphic tees, tops, tank tops, shorts, dresses and bikinis. “Lost Summer is meant to epitomize that summer every girl has where she is bordering the transition between being a girl and womanhood. The summer where she has her first kiss, and romance, and broken bone, and every inevitable experimentation that makes the metamorphosis so unforgettable. The summer that will never be erased from her memory.” The collection is currently available at MOB Shop and select retailers.
“I wanted to create a collection that was nostalgic of the summer that totally turned me into a bad girl. First kiss, first joint, first 40 ounce. Might sound silly but it changed my life. Every girl had that summer. If they didn’t then they missed out.” ~ Leah McSweeney
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