Friday, May 29, 2009

Instructions for Levi’s 501 Shrink-To-Fit

I posted earlier about the creation of the original jean, Levi’s 501. So, let’s say you went by Next and copped a pair of 501 STF. Now what do you do?
To begin, there is a difference between the type of jeans out there. There is “raw” or “dry” denim and there is “washed” denim. Denim is typically washed to make them feel softer, to stop indigo dye loss, and to eliminate any shrinking once the owner washes them. This washed denim is often purchased “pre-distressed” in order to have that worn-in look. This means it already comes with fades, creasing, and designs.
Raw denim has not been washed after the dying process. The point is to wear them and fade them yourself over time. If done correctly, your jeans will have fades, whiskers, and honeycombs based on your own body. It will look more original, natural, and unique in comparison to a pair of jeans that are already distressed. I personally ONLY buy and wear raw denim because I want to have my jeans be unique and different from everyone else.
So, back to the 501 STF. STF stands for Shrink-To-Fit, or in other words, Soak To Shrink. STF jeans are a type of raw jeans. There are a million ways and opinions of what is best when dealing with raw denim. There really is no right or wrong way, so experiment yourself and do what works best for you. After the jump are a few ways to handle your new STFs…

FIRST, you need to soak them for awhile. You can soak them in a tub or sink or bucket. Length of time, temperature of the water, and type/company of jeans will all have a different effect.

- Warm/hot water will let more of the indigo dye loose from your jeans.

- Soaking in cold water is better to keep the dye on the jeans. (RECOMMENDED)

- Another option is to wear your jeans while in the tub, regardless of temperature. This is to prevent the jeans from shrinking too much when soaked and getting too small.


NEXT, you need to let them dry.

- You can wear them until dry. This is unnecessary.

- Let them dry until damp and then wear them. You can do this if you are worried about them shrinking too much and want to guarantee a good fit made to the body, as the denim can stretch quickly when wet. Some people also like this method because they can get their “creases” set behind the knees to encourage the honeycomb contrast.

- Or, let them dry completely. This allows for nothing to be set, so that once fully dry and worn, you get the most natural fading possible and nothing forced. (RECOMMENDED)


- That’s it … Wear the jeans as much as possible before washing. These instructions apply to all raw denim, whether they are Nudies or 501’s. Wear your jeans! People go on for AT LEAST 6 months before their first wash and others can go as long as 2 years before washing or choose to never wash at all.

Thursday, May 28, 2009

Terry Kennedy Talks Kicks, Skateboarding, and Tour

ELM COMPANY「Homerun | Dead Rabbits」Fitted Baseball Caps

ELM COMPANY has recently launched their online store which will be carrying a couple fitted that will only be available online. The first batch of hats that have hit the online store are the Home Run and the Dead Rabbits fitted caps. The Home Run fitted is comes in four color ways with three embroidery locations. The Dead Rabbits fitted is available in three color ways two that feature “Dead Rabbits” embroidered on the front panels and one with the dead rabbits logo in white on a red twill cap. These fitted are available now on Elm’s online store. Check out the Dead Rabbits fitted after the jump.

Wednesday, May 27, 2009


Find more videos like this on Street Dreams Movie


Taking inspiration from some of the more creative individuals in the industry, Converse works up a new collection of sneakers entitled Converse Co* (Co-Star). The lineup will be sold exclusively through Footlocker retail outlets with colorways slated to release periodically throughout the following months. This first colorway sports a simple red/white two-tone makeup which is now available at participating Footlocker locations nationwide.

Married to the MOB “Lost Summer” Summer 2009

unveils their latest “Lost Summer” summer 2009 collection. They’re back with using “Head Bitch” Leah’s younger sister, Sarah “Sweet 16″ in the campaign shot in a woodsy-inspired location featuring a range of graphic tees, tops, tank tops, shorts, dresses and bikinis. “Lost Summer is meant to epitomize that summer every girl has where she is bordering the transition between being a girl and womanhood. The summer where she has her first kiss, and romance, and broken bone, and every inevitable experimentation that makes the metamorphosis so unforgettable. The summer that will never be erased from her memory.” The collection is currently available at MOB Shop and select retailers.

“I wanted to create a collection that was nostalgic of the summer that totally turned me into a bad girl. First kiss, first joint, first 40 ounce. Might sound silly but it changed my life. Every girl had that summer. If they didn’t then they missed out.” ~ Leah McSweeney

Tuesday, May 26, 2009


If you crack open the Los Angeles Times this morning, you’ll find a cover story on The Hundreds in the Business section, if you’ve forgotten what paper feels like, you can read the article online HERE. Aside from an analyst’s comparison of Ed Hardy as streetwear (OMG) Other than that...We think it does a darn good job of capturing There story. LOVING THE HUNDREDS KEEPING IT REAL SINCE 03'



We Are def loving those 6.0 dunk highs!

Jay-Z - Can’t Cheat Death (Prod. by DJ Premier)

I made my daily visit over to Hypbeast and saw they posted a new Jay track produced by DJ Premier. Needless to say, I was like damn! The two are working on an upcoming project together which is entitled Premier Issue Vol. 7: Hova Edition and will be released on July 4th.

Download here.



Common Projects x Moscot Originals | Type 001

“The flat black frames have a hefty look but are surprisingly light, with a hint of enamel at the temple where the metal accent would be on a traditional Wayfarer. (The frames are loosely based on the classic shape.) The trademark CP gold lettering is here too, but hidden inside the arms, lending the glasses an anonymous, effortless cool.” Via


X-Girl x G-Shock DW-5600 Watch

Monday, May 25, 2009


Toys R Us. from kwest on Vimeo.

Nike SB 2009 June Releases


This latest assortment of skate classics include the brand’s timeless Dunk Low in a simple clean-cut color up alongside the Blazer SB, Dunk Mid, SB Classic, Tre AD and a Supreme-inspired P-Rod II colorway. All are now available for pre-order through CCS and should be arriving at SB accounts soon.


Finally a summer outfit we liked!

Artful Dodger "The basic polo" Teal

The hundreds- Mad Shorts-Blue/purple/Green

NIke- Air harbor-Black/purple

Air Jordan 1 Retro High-Black-Chlorophyll Polka Dot

These are sure you catch your eye! If your into Retro jordan's these are a must!
The Air Jordan 1 Retro High is back in the final edition of the Polka Dot Pack. These feature a black underlay with chlorophyll green on the dots and outsole. They’re set to drop next Monday, June 1, but you can cop them early from Extra Butter.

Thursday, May 21, 2009

global warming swimming pool by ogilvy and mather

Jay-Z Confirms Independence From Def Jam

Speculation was circulating the internet today about Jay-Z buying out the rest of his contract with Def Jam Records for an alleged $5 million cool ones. Well, Sean has apparently made a slight deduction from his bank account and made himself an independent artist.
“Doug [Morris] and I spoke directly and had one of the most unique ‘negotiations’ ever, Doug won the toss, but we both won in the end. I thank him for allowing me to become a completely independent artist.”
Congrats to Jay. I can’t wait for that Blueprint 3 business to drop.

Dope Nike SB Blazers Rihanna!

Rihanna, was spotted in New York City on Monday leaving the recording studio in a fresh pair of Nike SB Blazer High Premium’s. Rihanna was seen wearing a Perfecto Leather Jacket by Jeremy Scott and these Purple Suede Blazer SB’s. If you’re a fan of Rihanna then you might know that she’s actually a big fan of Blazer’s and has also been seen wearing the Nike x Cassette Playa Blazer High Supreme’sas well.


With the economy the way it is and most fitted cap collectors and enthusiast trying to stay on top of their game HEY STYLISH gives everyone a break with $23.00 caps. Like all good things, it won’t last forever so head on over and take advantage of this sale.

Wednesday, May 20, 2009

More than meets the eye!

Check out this new Ravage USB Flash Drive. It changes from beloved Tranformers’ character Ravage into a real USB Flash Drive, you just have to transform it first! As Huge collectors like ourselves you have to get this!

Available for pre-order HERE. $43

Info: Killahbeez

Tuesday, May 19, 2009

Nickelus F- The Rain

New track produced by Beatbusta titled The Rain. Nickelus F’s Go Time mixtape drops this week Thursday.

Download here.


Diddy x Brobot in miami

Now thats what you call a BBQ! Nobody does it better......


The latest launch from Nike SB, the shoe features white cross perforated leather and beige nubuck upper with suede swooshes and a gum sole. NIKE SB DUNK LOW "white Gum Soles"

Available now at Kix-Files.

Monday, May 18, 2009

J. Cole- Dead Presidents II

J. Cole goes real aggressive on the track before we receive The Warm Up that drops June 1st. We can be witnessing another promising young talent.

PS- I just want to give a special shout to all those who may be reading this and to those who are supporting me this early on. I’m still way under the radar right now, but that’s how I always planned it. It’s going to be fun sneaking up on the game, and I think it’ll be cool if one day you’ll be able to say “I was on him first!”

Download here.



All four are expected to hit select Nike retailers for the upcoming fall season, so we’ll keep you posted with release dates. For now, get a closer look at all four after the jump. Via Sneakers.Fr.


The sports-minded G-LIDE collection of G-SHOCK is seen here in a handful of designs for the month of May. The collection features some bright designs each sharing surf-relevant features such as tide and moon graph functions in conjunction with conventional stop-watch, chronograph and alarm functions. The iconic 5600 (including an In4mation collaboration in orange) as well as the 5500 are represented. Available now at select Casio G-SHOCK dealers.

Sunday, May 17, 2009

Friday, May 15, 2009

Pharrell & Shae Talks to XXL about the Clipse

Vestax handy Trax USB Turntable recorder

An interesting new product is coming from Vestax - the Handy Trax USB Turntable Recorder. It plays vinyl and converts vinyl to WAV or AIFF up to 24bit/48kHz (CD quality is 16bit/44.1kHz) thanks to its USB interface. The handy trax USB comes with a built-in 4W speaker and offers volume controller fader as well. You can find line-in, line-out and, headphone out jacks. It was three play speeds, 33 1/3, 45, and 78 rpm. Also it can run off of batteries, making it a fun product to take on trips. It might not be something the pros out there, at the same time if you need something handy that you can use in any situation, maybe you should look into this.

You can expect a release later this year!

Don't sleep on Drake!

DRAKE-Say U Will Freestyle Toronto Show from Aaron A on Vimeo.