Friday, May 29, 2009

Instructions for Levi’s 501 Shrink-To-Fit


I posted earlier about the creation of the original jean, Levi’s 501. So, let’s say you went by Next and copped a pair of 501 STF. Now what do you do?
To begin, there is a difference between the type of jeans out there. There is “raw” or “dry” denim and there is “washed” denim. Denim is typically washed to make them feel softer, to stop indigo dye loss, and to eliminate any shrinking once the owner washes them. This washed denim is often purchased “pre-distressed” in order to have that worn-in look. This means it already comes with fades, creasing, and designs.
Raw denim has not been washed after the dying process. The point is to wear them and fade them yourself over time. If done correctly, your jeans will have fades, whiskers, and honeycombs based on your own body. It will look more original, natural, and unique in comparison to a pair of jeans that are already distressed. I personally ONLY buy and wear raw denim because I want to have my jeans be unique and different from everyone else.
So, back to the 501 STF. STF stands for Shrink-To-Fit, or in other words, Soak To Shrink. STF jeans are a type of raw jeans. There are a million ways and opinions of what is best when dealing with raw denim. There really is no right or wrong way, so experiment yourself and do what works best for you. After the jump are a few ways to handle your new STFs…



FIRST, you need to soak them for awhile. You can soak them in a tub or sink or bucket. Length of time, temperature of the water, and type/company of jeans will all have a different effect.

- Warm/hot water will let more of the indigo dye loose from your jeans.

- Soaking in cold water is better to keep the dye on the jeans. (RECOMMENDED)

- Another option is to wear your jeans while in the tub, regardless of temperature. This is to prevent the jeans from shrinking too much when soaked and getting too small.

NOTE: DO NOT PUT IN WASHER FOR INITIAL SOAK.

NEXT, you need to let them dry.

- You can wear them until dry. This is unnecessary.

- Let them dry until damp and then wear them. You can do this if you are worried about them shrinking too much and want to guarantee a good fit made to the body, as the denim can stretch quickly when wet. Some people also like this method because they can get their “creases” set behind the knees to encourage the honeycomb contrast.

- Or, let them dry completely. This allows for nothing to be set, so that once fully dry and worn, you get the most natural fading possible and nothing forced. (RECOMMENDED)


LASTLY, wear them … A LOT. RECOMMENDED

- That’s it … Wear the jeans as much as possible before washing. These instructions apply to all raw denim, whether they are Nudies or 501’s. Wear your jeans! People go on for AT LEAST 6 months before their first wash and others can go as long as 2 years before washing or choose to never wash at all.

Thursday, May 28, 2009

Terry Kennedy Talks Kicks, Skateboarding, and Tour

ELM COMPANY「Homerun | Dead Rabbits」Fitted Baseball Caps


ELM COMPANY has recently launched their online store which will be carrying a couple fitted that will only be available online. The first batch of hats that have hit the online store are the Home Run and the Dead Rabbits fitted caps. The Home Run fitted is comes in four color ways with three embroidery locations. The Dead Rabbits fitted is available in three color ways two that feature “Dead Rabbits” embroidered on the front panels and one with the dead rabbits logo in white on a red twill cap. These fitted are available now on Elm’s online store. Check out the Dead Rabbits fitted after the jump.

Wednesday, May 27, 2009

STREET DREAMS IN THEATERS JUNE 12th



Find more videos like this on Street Dreams Movie

NEW SNEAKER ENTITLED CONVERSE CO*(Co-star)





Taking inspiration from some of the more creative individuals in the industry, Converse works up a new collection of sneakers entitled Converse Co* (Co-Star). The lineup will be sold exclusively through Footlocker retail outlets with colorways slated to release periodically throughout the following months. This first colorway sports a simple red/white two-tone makeup which is now available at participating Footlocker locations nationwide.

Married to the MOB “Lost Summer” Summer 2009




unveils their latest “Lost Summer” summer 2009 collection. They’re back with using “Head Bitch” Leah’s younger sister, Sarah “Sweet 16″ in the campaign shot in a woodsy-inspired location featuring a range of graphic tees, tops, tank tops, shorts, dresses and bikinis. “Lost Summer is meant to epitomize that summer every girl has where she is bordering the transition between being a girl and womanhood. The summer where she has her first kiss, and romance, and broken bone, and every inevitable experimentation that makes the metamorphosis so unforgettable. The summer that will never be erased from her memory.” The collection is currently available at MOB Shop and select retailers.


“I wanted to create a collection that was nostalgic of the summer that totally turned me into a bad girl. First kiss, first joint, first 40 ounce. Might sound silly but it changed my life. Every girl had that summer. If they didn’t then they missed out.” ~ Leah McSweeney


Tuesday, May 26, 2009

EXTRA EXTRA READ ALL ABOUT IT!


If you crack open the Los Angeles Times this morning, you’ll find a cover story on The Hundreds in the Business section, if you’ve forgotten what paper feels like, you can read the article online HERE. Aside from an analyst’s comparison of Ed Hardy as streetwear (OMG) Other than that...We think it does a darn good job of capturing There story. LOVING THE HUNDREDS KEEPING IT REAL SINCE 03'

Via: Thehundreds.com